Curriculum Vitae · MMXXVI

Pedro Rodrigues

AI Product Experience Lead & Architect

20+ years of product design leadership across 5 countries with BMW, UBS, Apple, HSBC, Lloyds, Schlumberger, Deutsche Bank, NTT, Ministry of Justice and more.

BMW GroupUBSAppleHSBCLloyds BankingSchlumbergerDeutsche BankNTT DataMinistry of JusticeLand RoverL'OréalTomTomRightmoveVirgin MediaWPPHCLTechNagarroAcolad BMW GroupUBSAppleHSBCLloyds BankingSchlumbergerDeutsche BankNTT DataMinistry of JusticeLand RoverL'OréalTomTomRightmoveVirgin MediaWPPHCLTechNagarroAcolad
01 / EXPERIENCE

Year-by-year journal

  1. 2026

    Acolad group — AI Product Experience Lead

    Feb 2026 → PresentPortugalLia Agents · multi-agent AI platform
    • Leading the product experience vision for Lia Agents, Acolad's multi-agent AI platform — designing the interaction model, shaping agentic workflows, and ensuring seamless integration with the broader Lia ecosystem.
    • Working in parallel with architecture and engineering to define how autonomous agents are orchestrated, governed, and experienced by users — translating complex AI systems into structured, usable, and scalable product experiences.
    • Focused on bridging AI capability, platform integration, and human-centered design to deliver production-ready agentic solutions.
    Currentrole
  2. 2025

    Acolad group — Lead Product Designer

    Mar 2025 → Feb 2026Portugal · HybridLia Go AI platform
    • Leading UX strategy and product design for the Lia Go AI platform (Lia Translate, Lia Agents, Lia Live), aligning product vision across the SaaS ecosystem.
    • Designed Self-Registration, Onboarding and Payment flows for the Acolad Portal, accelerating the path to first project.
    • Delivering Lia Live Web registration as a production-ready proof-of-concept to de-risk engineering.
    • Conducted competitive UX research across eight leading platforms, providing insights that inform prioritization and roadmap evolution.
    • Facilitating weekly product strategy workshops with CTO, PM and Engineering. Implemented DesignOps practices improving design–engineering alignment.
    • Producing end-to-end workflows, UX storyboards, and high-fidelity prototypes for Lia Go's core journeys; defining UX principles, reusable patterns, and a cohesive design direction.
    • Defined best practices for Design–Engineering–Product collaboration, leveraging component frameworks to enhance consistency, reduce friction, and improve throughput.
    • Supporting teams company-wide with senior UX expertise, contributing to feature shaping, workflow refinement, and strategic decision-making.
    • Leading usability testing for the Lia Go pilot, including planning, facilitation, and insight reporting to guide improvements during soft release.
    • Collaborating with Marketing, Sales, and Customer Excellence to strengthen product vision alignment, refine messaging, and enhance the customer experience.
    • Contributing to the 2025 Lia Go roadmap, championing self-service, automation and AI-powered workflows.
  3. 2024

    Nagarro — Lead Product Designer

    Aug 2024 → Jan 20256 monthsBMW · L'Oréal
    • Delivered a comprehensive UX audit for BMW Motorrad: 27 videos, 23 reports, 35 UX and product metrics, 29 actionable recommendations and 51 prioritized user stories on Jira.
    • Identified 10 short-term user stories and developed a strategic usability roadmap for both the public-facing platform and the dealers' portal.
    • Partnered with business on strategic design-systems offerings and RFPs for global brands including L'Oréal.
    • Mentored emerging talent and initiated team-building efforts. Earned client acclaim with 4 endorsements.
    5referrals
  4. 2024

    BMW Group — Lead Product Designer (via Nagarro)

    Oct → Dec 2024Munich, GermanyBMW Motorrad
    • UX Auditor for BMW Motorrad Rent A Ride — led a comprehensive evaluation of the public-facing platform and Dealer Portal.
    • Audit aligned with BMW's strategic Rent-to-Own goal — transforming short-term renters into long-term brand advocates.
    • Addressed critical UX challenges and drove measurable platform effectiveness improvements.
    4referrals
  5. 2022

    Lloyds Banking — Lead Product Designer

    Jan 2022 → Jun 20231 year 6 monthsLondon, UK
    • Led a team of 10+ specialists across UX, user research, service design and content design.
    • Oversaw UX, UI and Service Design for the Fraud and Disputes segment of Customer Transformation.
    • Served as LBG Design Thinking and Design Systems Champion for Fraud and Disputes.
    • Ensured seamless integration of design practices across platforms aligned with strategic business goals.
    5referrals
  6. 2016

    MEWEEE — Director

    Feb 2016 → Jun 20237 years 5 monthsLondon, UK
    • Provided leadership, strategic direction and management for squads of 10+ specialists across UX, UI, interaction, design systems and workshop facilitation.
    • Notable clients: Deutsche Bank, HCL Technologies, NTT Data, Schlumberger, UBS.
    13referrals
  7. 2021

    NTT Data — Lead Product Designer

    Jan → Dec 2021London, UKfor HSBC
    • Led 10+ professionals across UX, user research and interaction design for NTT Data's client HSBC.
    • Design leadership and management across UX and UI, collaborating across Delhi, Hong Kong, London and Quebec.
    • Delivered cohesive, user-centred solutions aligned with strategic business goals.
    4referrals
  8. 2021

    HSBC — Lead Product Designer (via NTT Data)

    Jan → Oct 202110 monthsLondon, UK
    • Led 10+ professionals across UX, user research and interaction design.
    • Collaborated across four geographically dispersed locations: Delhi, Hong Kong, London and Quebec.
    4referrals
  9. 2019

    Schlumberger — Lead UX Designer

    Oct 2019 → Oct 20201 year 1 monthAbingdon, UK
    • Led a diverse team of 10+ designers and developers across the UK and Belarus.
    • Strategic leadership and mentorship to senior, mid-level and junior designers both in-house and offshore.
    • Oversaw UX and UI for the Delfi Field Development Plan (FDPlan), Delfi REW and the Design Language System (UK DLS Champion).
    • Collaborated across Abingdon, Houston and Minsk.
    5referrals
  10. 2018

    Schlumberger — Lead UI Designer (via NTT Data)

    Sep 2018 → Sep 20191 year 1 month
    • Led 10+ designers across UK and Belarus on the Delfi FDPlan application.
    • Design Language System champion for the Delfi ecosystem of applications.
    5referrals
  11. 2017

    NTT DATA — Lead UI Designer

    Apr 2017 → Sep 20192 years 6 monthsLondon, UK
    • Design leadership and management for 10+ specialists in UI design, design systems and visual design.
    • Dedicated support to design systems teams for two NTT Data clients: UBS and Schlumberger.
    • Collaborated across Abingdon, Houston, Minsk, Warsaw and Zurich.
    7referrals
  12. 2017

    UBS — Lead UI Designer (via NTT Data)

    Apr 2017 → Aug 20181 year 5 monthsLondon, UK
    • Design leadership for 10+ UI and visual designers on the multi-award-winning UBS NEO platform (UK and USA).
    • Design systems federal team member. Collaboration across London, Warsaw and Zurich.
    3referrals
  13. 2016

    Deutsche Bank — Lead UI Designer (via HCL)

    May 2016 → Apr 20171 yearFrankfurt, Germany
    • Design leadership for 10+ specialists in visual design, UI and design systems.
    • Visual and UI design for HCL's Co-Innovation Lab for Deutsche Bank — 150-person FinTech unit in London.
    • Collaboration across Frankfurt, London and Noida.
  14. 2016

    HCLTech — Lead UI Designer

    May 2016 → Apr 20171 yearLondon, UK
    • Design leadership for 10+ specialists; oversight of visual and UI design for HCL's Co-Innovation Lab for Deutsche Bank.
  15. 2016

    UBS — Lead UI Designer (via ELSE London)

    Mar → May 20163 monthsLondon, UK
    • Design leadership for visual design, UI and design systems on UBS SmartWealth.
    • Collaboration across Basel, London and Warsaw.
  16. 2015

    Ministry of Justice UK — Lead Product Designer (via Triad)

    Mar 2015 → Feb 20161 yearLondon, UK
    • Co-led 10+ specialists in UX, research and interaction design on the Common Platform Programme (CPP).
    • Close coordination with the central GOV.UK Design System department, supporting CPP's mission to move the legal system from paper to digital.
    5referrals
  17. 2010

    Various Clients — Freelance Designer

    Jan 2010 → Feb 20155 years 2 monthsLondon / Amsterdam / Frankfurt / The Hague
    • Freelancer and contractor across multiple companies and sectors.
    • Notable clients: AGT International, Blinkbox Music, Ford Land Rover, Kelkoo Group, NHS, PrismaStar, Vodafone.
    5referrals
  18. 2012

    WPP — Senior UI Designer

    Jun → Jul 2012Reading, UK
    • Delivered UI/UX designs for iPhone and Android apps with data storage, phone locator and plan-upgrade flows.
    • Updated style guides — precursor to modern design systems — and rectified legacy design challenges to keep the project on track.
  19. 2012

    TomTom — Senior UI Designer

    Feb → May 20124 monthsAmsterdam, NL
    • Designed UI, infographics and illustrations for TomTom Home, MyTomTom App and iPhone/Android car phone holder.
    2referrals
  20. 2011

    Virgin Media — Senior UI Designer

    Oct → Nov 2011London, UK
    • Designed interactive UIs for key TiVo features: Music Search, Re-naming, interactive quizzes and branding elements.
    • Developed award branding (People's Choice, TiVo Award, Grand Prize) across the TiVo ecosystem.
  21. 2009

    rightmove.co.uk — Senior UI Designer

    Jun 2009 → Dec 20101 year 7 monthsLondon, UK
    • Led design and front-end development for mobile apps, landing pages, email newsletters and web banners.
    • Co-led the Rightmove iPhone and iPad Apps — location-based property search, tailored to early App Store and iPad capabilities.
    • Played a pivotal role in increasing mobile adoption and strengthening Rightmove's brand recognition.
  22. 2007

    Apple Inc. — UI Designer / Webmaster

    May 2007 → Mar 20091 year 11 monthsLondon, UK
    • Led the planning, execution and official launch of apple.com/pt in 2008 — Apple's first localized website and online store for the Portuguese market.
    • Contributed to UI design and front-end development for Apple Store (EMEA), supporting the first iPhone and Mac OS X 10.6 launches.
  23. 2003

    Instituto Politécnico do Porto — UI Designer / Graphic Designer

    Jul 2003 → Nov 20052 years 5 monthsPorto, Portugal
    • Designed the UI and front-end for ipp.pt.
    • Creative direction and graphic design across institutional print and media.
02 / RECOMMENDATIONS

Thirty-three testimonials

Tap a card to expand · full text preserved from LinkedIn

Umut Oezdemir

ITPO Backend Systems · BMW Digital Key Solutions Apr 2025 · Pedro was Umut's client

I had the pleasure of working with Pedro Rodrigues on our BMW Motorrad rental platform, Rent A Ride, during his time at Nagarro. He joined our project as a UX professional in October 2024 and made a significant impact from day one. Pedro conducted a thorough analysis of our platform's weak points and provided valuable, well-structured improvement suggestions. He engaged directly with our dealers and customers, gathering insightful feedback that shaped our user experience enhancements. His documentation was top-notch, and he meticulously prioritized tasks in Jira, ensuring a clear and efficient roadmap for implementation. His professionalism, expertise, and problem-solving skills made a real difference in the project, and we were extremely happy with his contributions. I highly recommend Pedro to any team looking for a dedicated and skilled UX professional who can turn insights into real, impactful improvements.

Ning Hao

Accelerate the digital transformation in energy industry Jan 2025 · Worked with Pedro on the same team

I had the pleasure of working with Pedro at Schlumberger UK office during 2019 - 2020, where we collaborated as Lead Designers within the same tech hub. Pedro's ability to communicate effectively with both stakeholders and developers consistently stood out, ensuring alignment across all phases of our projects. Additionally, his exceptional organizational skills made a significant impact — every deliverable and artifact he handled was impeccably structured and easy to navigate. Pedro is a reliable team player who combines clear communication with meticulous organization, making him a key contributor to any team.

Marion Suppes

Product Owner at BMW Group Jan 2025 · Different companies

It has been a pleasure working with Pedro, who, as an external service provider, conducted a comprehensive usability analysis for our rental portal. Despite his departure, the quality of his work remains highly valuable to us. Pedro demonstrated high professionalism and deep expertise in the field of usability. Working closely with our team, he delivered thorough analyses and practical recommendations that significantly improved the user-friendliness of our website. Particularly noteworthy are his analytical skills, which enabled him to precisely identify weaknesses and offer concrete suggestions for improvement that will have a lasting positive impact on the user experience. In addition to his technical expertise, we also appreciated his reliable and goal-oriented approach. His open communication and ability to explain complex issues in an understandable way made the collaboration both pleasant and efficient. I can therefore wholeheartedly recommend Pedro and am confident that his expertise and dedication will bring real value to any future projects.

Jason Browne

Front-End web developer and UX apprentice at SLB Jan 2025 · Same team

I had the privilege of working with Pedro both during his time as a Lead UI Designer and later as Lead UX Designer at SLB. Throughout our collaboration, his positive attitude and approachability made him not only a valued colleague but also an effective and respected leader. On a personal level, he is someone whose good-natured demeanor fosters a welcoming and enjoyable working environment. Pedro consistently demonstrates an inclusive and thoughtful approach, ensuring all perspectives are considered and that individuals feel valued and respected. His ability to communicate effectively with stakeholders across the organization, combined with his skill in uniting diverse teams toward common objectives, is truly commendable. Pedro's design and UX expertise is evident in every project he undertakes. He is thorough in his understanding of the work at hand and ensures that the team is equally informed. The work he produces is always of the highest quality, presented clearly, and supported by a solid rationale. Furthermore, his dedication to working closely with development teams to ensure designs are implemented to specification was invaluable.

Giovanni Chiaravalloti

Release Manager at Apple Jan 2025 · Same team

Pedro and I worked together in the same team, and he's always performed his work in a good and professional manner. His problem solving skills showed his positive attitude while working under stressful condition. It was a pleasure working with him and I consider him to be a valuable member of the team, who consistently achieved good results and delivers all expectations.

Edney Marcel Imme

Leadership · Delivery Leads · Digital Transformation Jan 2025 · Managed Pedro directly

During my time at Nagarro, I had the privilege of working with Pedro Rodrigues, whose exceptional skills and commitment made a significant impact on one of the most critical projects — a product audit conducted for a premium automotive company in Germany. His leadership in this product audit is expected to drive numerous improvements and support customer growth. Pedro has a keen eye for detail. His insights and recommendations were consistently thoughtful, customer-focused, and grounded in a deep understanding of both design principles and the unique needs of the client. Pedro, it was a pleasure collaborating with you. Your professionalism, creativity, and dedication to delivering value to the end-user were evident in every contribution you made.

Tanay Sambrekar

AI-driven Hyper-Personalised Design Expert · Product Designer Jan 2025 · Pedro was senior to Tanay

Pedro was a one-on-one remote mentor to me during his tenure at Nagarro, and I can confidently say he exemplifies the qualities of an exceptional mentor. His ability to seamlessly adapt his emotional intelligence enables him to connect with stakeholders and mentees across all levels of experience, creating a comfortable and engaging environment. Pedro has a remarkable talent for maximizing the value of each session, skillfully managing time, and navigating diverse topics with ease. His commitment to continuous learning and his genuine passion for sharing knowledge make every interaction both insightful and inspiring. What truly sets Pedro apart is his ability to foster meaningful growth — not just professionally but personally as well.

Nasar Faraaz

Product Visionary · CSPO, CSM, SAFe Dec 2024 · Same team

I had the privilege of working with Pedro during a comprehensive UX audit he conducted for the on-demand mobility in the motorbike division of a premium automotive client (for which I am the Product Owner), where I witnessed his exceptional leadership, expertise, and deep understanding of user experience and service design within a highly complex ecosystem. Through demanding activities such as competitive usability evaluations, extensive data analysis, and in-depth stakeholder interviews, Pedro single-handedly drove the entire audit from start to finish with remarkable precision and commitment. Pedro's approach was rooted in a meticulous collection of data and the creation of extensive yet incisive reports that served as the backbone for actionable insights. Each activity was backed by a comprehensive analysis, ensuring that every recommendation was grounded in evidence and tailored to meet both user and dealer needs. These reports not only highlighted critical pain points but also provided innovative, practical solutions that aligned with business goals. What truly stood out was Pedro's ability to balance creativity with structure, culminating in a client presentation that was both engaging and transformative.

Adam Hardy

Lead Business Analyst Aug 2024 · Same team

I am pleased to highly recommend Pedro Rodrigues for his exceptional contributions as a lead UX Designer. During his time working with us, Pedro demonstrated a profound understanding of user experience design principles, particularly in the context of our projects at Lloyds Banking. His ability to grasp the company's vision and translate it into intuitive, user-friendly designs was nothing short of impressive. Pedro's approach to UX design was thorough and collaborative. He took the initiative to engage in peer reviews, ensuring he understood the complex systems at play before moving forward. This deep understanding allowed him to craft designs that were not only aesthetically pleasing but also seamlessly integrated into our existing frameworks. One of Pedro's standout qualities was his dedication to continuous improvement. He facilitated multiple demos of his UX designs to the team, actively seeking feedback and incorporating it into his work.

Louise Millward

Agility Coach · Kanban · Scrum · Systems Thinking Aug 2024 · Senior to Pedro

I've had the pleasure of working closely with Pedro at LBG in the challenging area of Fraud and disputes. I can confidently say that his energy and enthusiasm for learning is truly infectious. He approaches every challenge with a growth mindset, always eager to expand his knowledge and skills. Pedro has a deep understanding of design thinking and agile principles and ALWAYS puts the customer first. This is what sets Pedro apart, his ability to seamlessly apply agile principles to the creative process whilst designing what matters to customers. Whether it's iterating on designs based on feedback or collaborating across teams, he excels in ensuring that the design process is both dynamic and efficient. Pedro's positive attitude and proactive approach makes him a joy to work with, and he consistently inspires the team to push the boundaries of what's possible.

Ganesh Thoram

Software Engineer at Schlumberger Aug 2024 · Pedro was senior

I had the pleasure of working with Pedro as our Lead UX Designer at Schlumberger, and I can't speak highly enough of his exceptional skills and leadership. Pedro has a remarkable ability to translate complex user needs into intuitive, user-friendly designs that drive both user satisfaction and business success. His deep expertise in UX design and his strategic vision allowed our team to tackle challenging projects confidently. Pedro is a natural leader, fostering a collaborative and innovative environment that encourages creative problem-solving. One of Pedro's standout qualities is his dedication to user-centered design. His work has consistently exceeded expectations, delivering outstanding results that have had a measurable impact on our product's success.

Roland Boakye

Proprietor at Fizz DJ Pro Audio AV & Hire Dec 2023 · Managed Pedro directly

Our working relationship and friendship has spanned more than thirteen years. Over that time we have organised many events where Pedro has shown he has talent for putting on a show. His project management skills are precise and always delivers on timely. Pedro has good communication skills and his flare for creativity is his strongest point. He is a natural at taking control and leadership whilst always considering others. It has always been a pleasure to work with Pedro and I look forward to working with him on more events in the future.

Emma Hart

Content Designer at Lloyds Banking Sep 2023 · Same team

I worked with Pedro for over a year and was always motivated by his ability to bring expertise and passion to everything he does. Pedro helped to shape our projects with an innovative and customer-led approach, and established himself as a leader when it came to implementing design thinking. In particular, he excelled in leading workshops with flair and creativity and was always committed to best outcomes. He was vital when it came to mentoring members of the team, and always encouraged us to engage and achieve our vision. Overall, he's a pleasure to work with and a fantastic mentor.

Victor Willemse

Senior Design Lead · Experience Design Manager Sep 2023 · Same team

I had the pleasure of working alongside Pedro on a complex project, where I had the opportunity to witness his exceptional leadership skills and contributions firsthand. Pedro's remarkable abilities and work ethic truly stood out during our collaboration. Pedro's workshops not only imparted vital knowledge but were also incredibly enjoyable and thought-provoking. Pedro excels at simplifying complex concepts, making them accessible, engaging, and inspiring us all. He delivers high-quality work quickly and maintains open communication making him an invaluable asset to any project. I wholeheartedly recommend Pedro for future endeavors.

Jennifer Schofield

Enterprise architect Lloyds banking group Sep 2023 · Senior to Pedro

Pedro was great to work with. He has a vast amount of experience that he was able to bring to numerous projects. He coached other colleagues, and brought method in service design as well as UX.

Clara Vidal

Lead UX Research & Interaction Designer Apr 2022 · Pedro was senior

Pedro was always open to support the team and provide insights based on his experience. His contribution was really helpful as he consistently tried to take care of the work environment to avoid people becoming demotivated.

Paula Warren

Lead Experience Designer at Tangity · NTT DATA UK Mentorship sessions

Pedro was mentoring me on a weekly basis, sharing his expertise in mentorship sessions one-to-one. He always shared great enrich-full content with me, being open and encouraging me to give the best of me, for which I will be always thankful. I had also the great opportunity to see what his work as Lead Designer was. He shared high quality outcomes from very complex projects and different workshops he led, presenting his work in detail. I am sure he will bring the best to his team, caring about his colleagues, not only at a professional level, but also at personal one, paying attention to his colleagues wellbeing too. By the way, he is a powerful creative mind! So he will actively look for new ideas and initiatives to bring extra value to the company.

Rob Webb

Head of Business & Digital Transformation at NTT DATA UK&I Jan 2022 · Managed Pedro directly

This was the 2nd time that I worked with Pedro. Pedro is a great designer who fully takes in to account all aspects of the design process. His final designs are appropriate for not only the end users but marries the business, technical and user requirements so that are all satisfied and work together to bring the design to life. To add to this Pedro comes from a development background and nurtures a great relationship with the developers on the projects, helping them to understand the design and how to get the most out of each sprint. Would I work with Pedro for a 3rd time? Absolutely.

Dominic Quigley

Design Leadership at Tangity · NTT DATA NTT DATA

Pedro is always a pleasure to work with. He refuses to opt for easy, and has the stamina to get his ideas and designs delivered to the quality that most can only imagine. His optimism and positive attitude, no matter what's thrown at him, is testament to his growth as an established, preferred choice designer.

Andrei Senko

Senior UX Designer at EPAM Nov 2021 · Reported to Pedro

Pedro and I worked together on the project as a Lead UX Designer and Visual Designer. Pedro has strong background in UX and Visual Design. He is an excellent team player. As a team lead he encourages employees to solve their own problems. His design process is inclusive and fun. Pedro always brings fresh ideas and shares knowledge with team. He can advise both to product leadership on a better UX approach as well as to a designer on better interaction solutions. I want to point out that Pedro has good natured spirit and a lot of positive energy which I am sure any team would find useful. I would be happy to work with Pedro again.

Matthew Brown

Cyber Strategy & Performance Manager Aug 2019 · Managed Pedro directly

I worked with Pedro on delivery of a number of cloud based commercial service offerings. Pedro is a bright, positive, inquisitive and persistent (!) Visual Designer. At every stage he would challenge the teams involved to balance the functional aspects of the project deliveries with the need for clean and consistent visual design. His visual QA passion alone is fantastic to have as part of a strong agile software development team. Pedro is always keen to ask questions to better understand underlying requirements or constraints that impact the design process. He works effortlessly with fellow UX designers and other members of the project team. On a personal level I found Pedro really easy to get along with, he's modest and very good at what he does. A perfect mix.

Ben Summers

Technology Aug 2018 · Managed Pedro directly

Pedro's passion for design is obvious to everyone who works with him. Ensuring he was available for support and guidance throughout each stage of the project, Pedro always made certain his production team's output was the very best possible. His energy and enthusiasm were a real asset to the team and will be sorely missed.

Mark Potter

UX and Human Factors expert · Data analytics Aug 2018 · Same team

I've worked with Pedro for over 12 months and he is a great visual designer who brings positive energy and creativity to everything he does. He is a team player and delivers work on time and to a high standard. I hope to work with him again in the future!

Roger Dickson

Head of Design · ION Group Aug 2018 · Managed Pedro directly

Pedro is not only an excellent designer he is a great team player. He knows the value in building strong relationships at every stage of the design process. The design is good but the extra effort he puts into supporting the dev teams pays off. The results are clear, a well designed product, accurately built to spec, happy users. I also have to mention Pedro is great fun to have on the team.

Ngozi Efedje

Principal Consultant at Triad Group plc (UK) Mar 2016 · Same team

I worked with Pedro on a Ministry of Justice project. Pedro is an excellent designer, very creative and fun to work with. He did a fantastic job on the project and his contribution was greatly valued. I wish him all the best for the future!

Dave Lovegrove

Delivery Manager · Department for Business and Trade Mar 2016 · Managed Pedro directly

Pedro worked on my team for a year at the Ministry of Justice on a sizeable programme to digitalise the UK's judicial system. Joining an established team, he swiftly fitted in and contributed to the overall design of the product from the start. Pedro continuously put the user at the forefront of his visual design outputs, seeking to make the end user experience as easy and intuitive as possible. Whilst faced with certain constraints imposed by the wider programme, he sought to push the boundaries with creativity and flair, and was proactive in aiding the development team in implementing his ideas through the production of style guidance and design artefacts. I enjoyed working with Pedro, and wish him well in his future ventures!

Ifraz Mughal

UX Research & Strategy · Senior User Researcher Mar 2016 · Same team

I worked with Pedro during the latter stages of Discovery / early Alpha for a Ministry of Justice project. It was great working with someone who understood the value of research and how user needs get reflected into an interface. He is a great team player and a good personality who works well with everyone.

Sheetal Thaker

Transformation Director · Enterprise Agility Leader Mar 2016 · Same team

Working with Pedro has been a pleasure, he seamlessly converted my scribbled user journeys into a readable format for the business. He has a great eye for detail and a passion for good design. In the short period I have known him, I have seen Pedro demonstrate a very high level of professionalism in the work he does.

Ziv Lazar

Senior Experience Design Manager · UK Gov & Financial Feb 2016 · Senior to Pedro

Pedro is a passionate User Interface Designer with good understanding of user needs as well as business goals. While at the Ministry of Justice, Pedro was part of the regular UX group meetings and helped define a visual language and style guide to the organisation. I wish him all the best.

Elliot Roberts

Lead Product Designer Mar 2015 · Managed Pedro directly

A few words to sum up my time with Pedro. What a great guy! It was a real pleasure to have him in the team bringing a huge amount of passion, enthusiasm and a great sense of humour! Pedro needed very little direction or supervision designing for all platforms as and when needed. I particularly liked his design approach to our Christmas campaign. Also the attention to detail he put into finding better solutions to our asset creation utilising Adobe's creative cloud. I can highly recommend Pedro and his design skills.

Ramon Delgado

Senior Product Designer · UX & Interaction Designer Aug 2014 · Pedro was Ramon's client

Pedro has been working for us in different desktop and mobile's global projects with dedication and passion. He demonstrated to be a good professional as well a great guy to deal with. Easy going, flexible and focus, Pedro reach all our expectations delivering good staff always on time. Highly recommended to work with him.

Neil Thomas

Senior Visual / UI Designer Mar 2014 · Same team

I worked with Pedro for a number of months during 2013 / 2014 at AGT International. In this time he created a number of detailed and beautiful concept designs for tablet and desktop applications. He particularly excelled in illustration and vector work. Pedro has a happy, relaxed personality whilst remaining very professional and focused on his work. It was a pleasure to work with him.

Matt Taylor

Ethics in AI and digital technology May 2013 · Senior to Pedro

I worked with Pedro at PrismaStar where he worked on a high pressure and critical design project pitching to one of the worlds leading mobile phone operators. His dedication and attention to detail was fundamental to the quality of the presentation which led directly to a positive outcome. Pedro was able to take key direction and deliver a creative pack that had the wow factor.

Evalyne Wanjiru

Marketing Communications Consultant Dec 2012 · Same team

Pedro and I were colleagues for a brief period in TRM Oncology. During this time, he demonstrated deep creative capabilities and a vast understanding of technology's influence on design and user interfaces. He was a great colleague to work with.

Thijs van der Wal

Product Lead Apr 2012 · Same team

The short time I have worked together with Pedro was productive and fun at the same time. While designing an installation manual for us he took product pictures, converted them into vector drawings and discussed among his team and ours what the best layout would be and implemented it as such. While working hard to meet our schedule he managed to keep a laid back profile and was easy to reach and communicate with.

Willem Janssen

Director of Product at Ayvens Apr 2012 · Senior to Pedro

Pedro helped me during his stay at TomTom with creating a graphical user manual to guide our users through an in-car installation procedure. Pedro is very passionate about his work and was very dedicated to make the quick install guide to a success. Thanks for the hard work Pedro! and good luck with the rest of your career.

Thomas Attewell

New Homes Senior Negotiator · Haslams Estate Agents Feb 2012 · Different companies

Pedro is an astute and very talented Designer who has a great outlook on life. I first met him while recruiting for Rightmove and his confident character and charisma was backed up by an excellent CV and portfolio. Pedro has that rare blend of talent, professionalism and character that makes him head and shoulders above the rest. A true pleasure to deal with and I am pleased to say now that he is also a friend. I would highly recommend Pedro to any organisation looking for a dynamic Designer.

Elaine Thambiah

ICP-ATF ICP-ATC CSP-SM · AgilePM · Prince 2 Jan 2012 · Senior to Pedro

Pedro pays attention to detail and is very professional. Very charming person. Pleasure to work with.

Amit Anand

Helping People & Leaders Deliver AI Sep 2011 · Managed Pedro directly

Pedro is skilled creative. He is talented, responsive and delivered some really great web designs whilst managing my expectations of what is possible. I would have no problem in recommending and working with Pedro again.

Glynn Jones

Senior Global Agency Lead at Pinterest Sep 2011 · Pedro was Glynn's client

Pedro is a highly skilled designer and developer who brings not only expert skill in website design and development, but also an extremely friendly and energetic personality to any team. Highly recommended.

03 / CERTIFICATIONS

Sixty-plus credentials

04 / EDUCATION

University of the Arts London

2010

University of the Arts London

Information Design

2007

University of the Arts London

Graphic Design

05 / LANGUAGES

Three languages

Native / Bilingual

Portuguese

Mother tongue

Full Professional

English

15+ years in London

Professional Working

Spanish

Day-to-day fluency

Let's make something worth shipping.

Based in Maia, Porto. Available for product leadership, UX audits, design systems, and 0 → 1 platforms. Remote or on-site across Europe.

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